定制电动餐台产品设计 行业的现状和未来

 

 

 

 

进入二十一世纪后，我国的定制电动餐台行业发展迅速，已经得到了世界的认可。可是迅速发展后又出现许多问题，究竟未来的定制电动餐台发展之路在哪里？微利时代来临随着市场竞争的越来越激烈，以及营销市场的不断规范，定制电动餐台制造业暴利时期已经过去，随之而来的是进入了一个微利时代。过去，纯利润高达30%～40%，甚至更多，现在的企业普遍利润也只有15～20%，而有些企业的个别产品，利润竟然只有5%～10%。市场竞争主要在于这三个方面：

After entering the 21st century, China's customized electric dining table industry has developed rapidly and has been recognized by the world. However, after the rapid development, there are many problems. What is the development path of customized electric dining table in the future? The era of meager profits has come. With the increasingly fierce market competition and the constant standardization of the marketing market, the era of huge profits in the customized electric dining table manufacturing industry has passed, followed by a meager profits era. In the past, the net profit was as high as 30% - 40%, or even more. Now, the general profit of enterprises is only 15% - 20%, while the profit of individual products of some enterprises is only 5% - 10%. The market competition mainly lies in these three aspects:

 

 

 

1）各种档次定制电动餐台产品的生产营销都出现了;巨头;  为了更好地适应市场的变化，越来越多的企业市场定位更加明确，他们在高档定制电动餐台行列占鳌头，或者以薄利多销占领中、低档定制电动餐台市场。这样，便于发挥自己所长，集中优势力量，攻击对手，发展自己。

1) The production and marketing of various customized electric dining table products have emerged; tycoon; In order to better adapt to the changes in the market, more and more enterprises have a clearer market positioning. They take the lead in the high-end customized electric dining table, or occupy the middle and low customized electric dining table market with small profits and high sales. In this way, it is convenient for us to give full play to our strengths, concentrate our strengths, attack our opponents and develop ourselves.

2）专业分工更加细致，领风骚  定制电动餐台生产正由大而全向专业化发展，有的生产酒店定制电动餐台，有的专做民用套房，也有的专做寝具、沙发等。分工更加明确，使得各领域的竞争加剧，他们赛品质、争价格、比服务，越来越白热化。

2) The professional division of labor is more detailed, and the production of the leading customized electric dining table is developing from large to full specialization. Some produce customized electric dining tables for hotels, some specialize in civil suites, and some specialize in bedding, sofa, etc. The division of labor is more clear, which intensifies the competition in various fields. They compete for quality, price and service.

 

 

 

3）诸侯割据，各霸一方  哪里有市场，哪里就有战场。因此，便形成了诸侯割据，各霸一方。因此会更加残酷、更加激烈、更加需要勇气和智慧，没有硝烟的战场比有硝烟的占场更难精彩。微利时代尤如一场寒流，它使那些管理不善，成本较高，只有暴利之下才有生存空间的企业面临被淘汰的危险，在饥寒交迫中被清除出局，目前，珠三角、长三角、佛山三大定制电动餐台基地很多定制电动餐台企业进入休眠休克状态甚至出局下马。而支持下来的企业，必须依靠完善内部管理，提高质量、降低成本去重新获得发展的机会;必须依靠生产、营销等方面的进一步调整而注入新的动力。

3) According to the feudal separatist regime, where there is a market, there is a battlefield. Therefore, a feudal separatist regime was formed, with each dominating the country. Therefore, it will be more cruel, more intense, and more courageous and intelligent. The battlefield without gunsmoke is more difficult and exciting than the battlefield with gunsmoke. The era of meager profits is like a cold current. It makes those enterprises with poor management, high costs, and only survival space under the windfall of profits face the danger of being eliminated, and are eliminated in the face of hunger and cold. At present, many customized electric dining table enterprises in the three major customized electric dining table bases in the Pearl River Delta, the Yangtze River Delta, and Foshan are in a state of dormancy shock or even out of the game. The supported enterprises must rely on improving internal management, improving quality and reducing costs to regain development opportunities; We must rely on further adjustments in production and marketing to inject new impetus.

 

 

那么具体有哪些方法？

What are the specific methods?

1）差异化经营是生存发展的主要前提于定制电动餐台行业科技含量和投资规模的局限性，造成行业的;门槛比较低;，门外汉很容易成为;门内汉;。

1) Differentiated operation is the main premise for survival and development. The limitations of the technology content and investment scale of the customized electric dining table industry have caused the industry to grow; The threshold is relatively low;, The layman is easy to become; A layman;.

又由于定制电动餐台的种类和款式非常多，专利保护比较难，也给模仿者提供了机会。每年的国际展会和国内展会成了模仿者的课堂。企业斥巨资开发的新产品只要被市场承认就会迅速地行业化、规模化生产，好产品往往昙花一现。

And because there are so many types and styles of customized electric dining tables, patent protection is relatively difficult, which also provides opportunities for imitators. Each year's international and domestic exhibitions become a classroom for imitators. As long as the new products developed by enterprises with huge investment are recognized by the market, they will be rapidly industrialized and large-scale production. Good products are often short-lived.

以前，一个畅销产品的生命周期是2～3年，而现在却缩短到不到半年，市场的同质化让许多大企业苦不堪言。而消费者在几万平方米的定制电动餐台商场里又被同款式、同颜色、同材料和同价格的定制电动餐台弄得眼花缭乱而不知所措。同质化的市场渴望着差异化的良方。

Previously, the life cycle of a best-selling product was 2 to 3 years, but now it has been shortened to less than half a year. The homogenization of the market has made many large enterprises miserable. In the tens of thousands of square meters of customized electric dining tables, consumers are dazzled by customized electric dining tables of the same style, color, material and price. The homogenized market is eager for a good recipe for differentiation.

 

 

 

2）定制电动餐台设计应从产品设计走向企业设计  定制电动餐台作为走进家庭，贴近生活的te殊商品，必然在现代生活潮流中扮演个性化角色。个性化的塑造和情感化的培育离不开;设计;。

2) The design of customized electric dining table should move from product design to enterprise design. As a special product entering the family and close to life, customized electric dining table must play a personalized role in the trend of modern life. Individualized shaping and emotional cultivation are inseparable; Design;.

各类设计师纷纷走上定制电动餐台舞台，定制电动餐台企业纷纷向国外和设计专业院校的人才招手。产品设计，定制电动餐台展厅设计，定制电动餐台摆场设计，产品形象和企业形象设计方面的人才都将成为定制电动餐台行业的短缺人才。定制电动餐台行业正缓慢地从设计产品、设计卖场逐步走向设计生活的更高境界。

All kinds of designers have stepped onto the stage of customized electric dining table, and customized electric dining table enterprises have waved to talents from foreign countries and design colleges. The talents in product design, customized electric dining table exhibition hall design, customized electric dining table layout design, product image and corporate image design will become the shortage of talents in the customized electric dining table industry. The customized electric dining table industry is slowly moving from designing products and designing stores to a higher level of design life.

 

 

 

 

3）绿色定制电动餐台产品将成为必要条件   加入WTO加快了中国定制电动餐台绿色发展的步伐，出口绕不开绿色壁垒，国内逃不过环保的眼睛，中国定制电动餐台与国外定制电动餐台巨头正进行面对面的交锋。但是，国外定制电动餐台的绿色壁垒却已高高砌起。据了解，欧美各国、澳大利亚与新加坡等国家的绿色定制电动餐台普及率近100%，日本和韩国也将近50%，许多国内的;合格;定制电动餐台由于远远达不到西方的;绿色标准;，只能眼睁睁地失去一个又一个订单。随着生活质量的提高，中国的定制电动餐台消费者会把绿色定制电动餐台作为;合格;定制电动餐台的必要前提。

3) Green customized electric dining table products will become a necessary condition. China's entry into the WTO has accelerated the pace of green development of China's customized electric dining table. The export cannot escape the green barrier, and the domestic can not escape the eyes of environmental protection. China's customized electric dining table and foreign customized electric dining table giants are facing each other face to face. However, the green barrier of customized electric dining tables in foreign countries has been built high. It is understood that the penetration rate of green customized electric dining tables in European and American countries, Australia, Singapore and other countries is nearly 100%, and that in Japan and South Korea is also nearly 50%; Qualified; The customized electric dining table is far from the western one; Green standard;, We can only lose one order after another. With the improvement of the quality of life, Chinese consumers of customized electric dining tables will take the green customized electric dining table as the standard; Qualified; A necessary prerequisite for customizing the electric dining table.

 

 

 

 

​4）随着消费周期缩短，要增加产品文化含量   定制电动餐台市场的发展带动了消费心理的变化。以前我们的定制电动餐台是可以传承几代的人，红木定制电动餐台的增值表明了古代定制电动餐台消费的长久性，我们的父辈多多少少都继承过祖辈的定制电动餐台，坚实耐用是定制电动餐台质量的代名词。随着房地产业的发展和现代生活质量的迅速提升，时尚把欧美风格带进了中国市场，欧洲的古典，北欧的简约，实木、板式和玻璃、金属定制电动餐台的丰富多彩。丰富的定制电动餐台产品ji大地增加了消费者的选择范围，时尚的变迁带动了消费者的心态变化，人们开始注重定制电动餐台的流行，定制电动餐台的消费周期正悄悄地缩短，定制电动餐台的文化含量逐步增加，中国人的消费观正悄悄地发生变化

4) With the shortening of the consumption cycle, the development of the customized electric dining table market to increase the cultural content of products has led to changes in consumer psychology. In the past, our customized electric dining table can be inherited for several generations. The appreciation of mahogany customized electric dining table shows the durability of the consumption of customized electric dining table in ancient times. Our parents have more or less inherited the customized electric dining table of our ancestors, and solid and durable are synonymous with the quality of customized electric dining table. With the development of the real estate industry and the rapid improvement of the quality of modern life, fashion has brought European and American styles into the Chinese market. The European classic, the Nordic simplicity, and the rich and colorful customized electric dining tables of solid wood, plate and glass, metal. The rich customized electric dining table products have greatly increased the range of choices for consumers, and the changes in fashion have led to changes in consumers' mentality. People have begun to pay attention to the popularity of customized electric dining tables. The consumption cycle of customized electric dining tables is quietly shortening, the cultural content of customized electric dining tables is gradually increasing, and the consumption concept of Chinese people is quietly changing