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酒店家具行业当如何应对? 定制电动餐台企业需详情
酒店家具行业当如何应对? 定制电动餐台企业需
2023-10-23 09:10 作者:岳灵峰总厂
酒店家具行业当如何应对? 定制电动餐台企业需要建立属于自己的运输渠道
How should the hotel furniture industry cope with customized electric dining tables coexisting with difficulties?
有困难就有机遇,如今定制电动餐台行业面临着原材料、运输涨价的困难,定制电动餐台行业该如何应对?
Where there are difficulties, there are opportunities. Nowadays, the customized electric dining table industry is facing difficulties in rising prices of raw materials and transportation. How should the customized electric dining table industry respond?
今年由于新交规的实施,蝴蝶效应一开始,一系列的涨价潮就开始了。新交规的实施在很多方面也规范交通运输的安全性。但新交规并不是引起企业成本上升的直接因素。真正的因素在于货车不够,运输公司坐地起价。定制电动餐台可以建立属于自己的运输渠道,未来线上与线下是大趋势,不能只看清眼前的市场。
This year, due to the implementation of the new traffic regulations, a series of price rises began as soon as the butterfly effect began. The implementation of the new traffic regulations also regulates the safety of transportation in many aspects. However, the new traffic regulations are not a direct factor causing the rise in corporate costs. The real factor is that there are not enough trucks and the transportation company starts from the ground. Customized electric dining tables can establish their own transportation channels. In the future, online and offline are the major trends, and you cannot only see the market in front of you.
转型现况下 定制电动餐台企业当努力吸收先进生产理念
Under the current situation of transformation, enterprises that customize electric dining tables should strive to absorb advanced production concepts
很多定制电动餐台企业在成立之初,会靠仿制“过日子”。随着市场竞争日趋激烈,为摆脱传统来料加工式制造模式,定制电动餐台企业必须不断自我加压,精准定位市场,主动适应市场需求,走自主研发之路,才能以高品质的获得各个阶段消费者的青睐。
At the beginning of its establishment, many customized electric dining table enterprises would rely on imitation to "survive". With the increasingly fierce market competition, in order to break away from the traditional manufacturing mode of processing with supplied materials, customized electric dining table enterprises must constantly pressurize themselves, accurately position the market, actively adapt to market demand, and take the path of independent research and development, in order to obtain the attention of consumers at all stages with high quality.
定制电动餐台企业不仅要吸纳先进的生产理念,保持产品既有的优良品性外,还要将节能、环保、生态等理念融入产品设计,赋予产品或高贵或典雅的文化品格,使其真正成为高端、精、环保的代名词。
Customized electric dining table enterprises not only need to absorb advanced production concepts and maintain the existing excellent qualities of their products, but also integrate the concepts of energy conservation, environmental protection, and ecology into their product design, endowing their products with noble or elegant cultural qualities, making them truly synonymous with high-end, refined, and environmental protection.
线上线下完美融合 进一步开拓市场
Perfect integration of online and offline to further expand the market
成本涨价是不可避免的,无法节流就只能开源了。在定制电动餐台市场站稳脚跟,要抛弃以往的销售人员闯市场、专注编织关系网”的传统营销套路,着眼于潮流的趋势,针对产品制定相应的相应的销售人群,并制定相应的销售计划,保证一击即中。并利用各网络平台,进行宣传。积极探索立体营销模式,着力开拓国际市场,利用“互联网+营销”等新兴产品营销方式,开展私人定制服务,打通线上线下销售渠道,通过线上销售,线下网点服务的形式,进一步开拓市场。
Cost increases are inevitable, and if there is no way to cut costs, we can only open source. To gain a foothold in the customized electric dining table market, it is necessary to abandon the traditional marketing routine of "sales personnel breaking into the market and focusing on weaving relationships", focus on the trend of the trend, develop corresponding sales groups for products, and formulate corresponding sales plans to ensure that they hit the mark with one hit. And use various network platforms for publicity. Actively explore the three-dimensional marketing model, focus on expanding the international market, use the "Internet plus+Marketing" and other emerging product marketing methods, carry out private customization services, open up online and offline sales channels, and further expand the market through online sales and offline outlet services.