电动餐桌企业返璞归真坚持单品类的垂直纵深

近几年来,电动餐桌等思潮和方向前仆后继在家居行业风行。更有甚者,连一些做小单品的企业也在跟风炒作全案输出、整案配套。风向过后,其实更多制造企业愈发迷茫。迷茫有几点:一是单品还有生存空间吗?二是所有企业都要转型全案吗?三是市场到底需要什么样的家居产品更迭?

In recent years, trends and directions such as electric dining tables have been popular in the home furnishing industry one after another. Moreover, even some small item companies are following the trend to hype up the output and supporting of the entire case. After the wind blows, more manufacturing companies are actually becoming increasingly confused. There are several points to confusion: firstly, is there still room for survival in the single product? Is it necessary for all enterprises to transform into a complete case? Thirdly, what kind of household product changes does the market need?

带着这些疑问,我们陆续走访了一些电动餐桌企业,从中看到了一些企业持续大胆地往前探索多品类融合,也看到了一些电动餐桌企业返璞归真坚持单品类的垂直纵深。这其中让我们深感欣慰的是,有这么一家电动餐桌企业不再强调风向,而是专注制造本身,专注产品研发,专注垂直市场的广度和深度的持续挖掘。

With these questions in mind, we have successively visited some electric dining table companies, where we have seen some companies continue to boldly explore the integration of multiple categories, and also seen some electric dining table companies return to basics and adhere to the vertical depth of single categories. What deeply comforts us is that there is such an electric dining table enterprise that no longer emphasizes the direction of the wind, but focuses on manufacturing itself, product research and development, and continuous exploration of the breadth and depth of the vertical market.

电动餐桌,毋庸置疑是家居产品里不可或缺的一个品类。各种风格、各种尺寸、各种材质,行业各家电动餐桌制造企业都在强调自己的功能诉求,或者准确说是物质层面的需求对应。需求更高层次里,还有社交需求、尊严需求,以及社会认可。t别是社交属性,在当下移动互联网时代,更加表现为网红效应和“种草”表达。从这个逻辑来说,每个人都应该拥有一个自我定义的产品,每个人都应有一张自己内心的餐桌的样子。但是家居制造,t别是成品家具的制造,很难做到一对一的柔性化设计和制造交付。这个矛盾就存在了,这个冲突就是市场的洼地所在。

Electric dining tables are undoubtedly an indispensable category in home products. Various styles, sizes, and materials are emphasized by various electric dining table manufacturing companies in the industry, emphasizing their functional demands, or to be precise, the corresponding material needs. At a higher level of demand, there are also social needs, dignity needs, and social recognition. T is not just a social attribute, but in the current era of mobile internet, it is more manifested as the internet celebrity effect and the expression of "planting grass". From this logic, everyone should have a self defined product, and everyone should have a table in their heart. However, in home manufacturing, especially in the manufacturing of finished furniture, it is difficult to achieve one-on-one flexible design and manufacturing delivery. This contradiction exists, and this conflict is where the market lies.

国潮不是一种风格,而是一种生活方式,而是一种中国设计和中国制造的自信!

China-Chic is not a style, but a lifestyle, but a confidence of Chinese design and Chinese manufacturing!

电动餐桌家居行业又是一个F2B2C的行业,家居制造企业天然依赖各个层级的经销商及门店,或者多种电商渠道,来完成对产品上架面向消费者的“最后一公里”销售及服务。此次面向终端还推出了“餐桌超市1.0”的概念,也将在本次2021家具展上推出。这个概念将会融合百家姓的文创概念,打造一个“你妈喊你回家吃饭”的百家文化!这个终端体系,除了陈列更多风格更多材质功能的产品,未来还将和餐饮类各个企业联名甚至跨界联合销售。

The electric dining table and home furnishing industry is another F2B2C industry. Home furnishing manufacturing enterprises naturally rely on distributors and stores at various levels, or various e-commerce channels, to complete the "last mile" sales and services for consumers when products are launched. The concept of "Dining Table Supermarket 1.0" has also been launched for terminals, and will also be launched at the 2021 Furniture Exhibition. This concept will integrate the cultural and creative concepts of a hundred surnames, creating a hundred culture of "your mother calling you home for dinner"! This terminal system not only displays products with more styles, materials, and functions, but also will collaborate with various catering enterprises or even cross border joint sales in the future.

立足电动餐桌做文化,跳出餐桌做餐桌,未来将会是电动餐桌持续探索的方向。

Based on the culture of electric dining tables, jumping out of the dining table to become a dining table will be the direction of continuous exploration for electric dining tables in the future.

原来一个简单的电动餐桌,居然可以有这么广度和深度的扩展。国内家居经过三十年发展,外界看来正在走向成熟和衰老期,没想到其实星星点点,还有这样一些企业和企业家,正在t立d行地探索一条自己的创新之路。

Originally, a simple electric dining table could have such a wide and deep expansion. After thirty years of development, domestic home furnishings seem to be moving towards a mature and aging period from the outside. Unexpectedly, there are still some enterprises and entrepreneurs who are constantly exploring their own innovative path.