电动餐桌在品牌与消费者之间构建了全新的交易

长期以来，电动餐桌行业产业集成度不高，“大行业、小企业”t征明显，服务链过长又导致企业间工业协同壁垒重重，节点连接效率低。另外，伴随着电动餐桌市场定制化设计需求涌现，生产对用户订单的快速响应、即时修改要求更高，使得生产过程中的精益管理能力亟待强化。

For a long time, the integration of the electric dining table industry has not been high, and the "big industry, small enterprise" t-sign is obvious. The long service chain also leads to numerous industrial collaboration barriers between enterprises, and low node connection efficiency. In addition, with the emergence of customized design needs in the electric dining table market, production has higher requirements for quick response and real-time modification of user orders, making it urgent to strengthen lean management capabilities in the production process.

与此同时，随着电动餐桌行业利润大大下降，以及竞争愈加激烈，以往粗放式的发展模式已经难以持续，“获客难、客流少、成交难”成为行业的普遍焦虑。电动餐桌新技术为基础的数字化也就从“附加项”变成了“必选项”，成为破解电动餐桌行业“大象转身”难题的关键。

At the same time, with the significant decline in profits in the electric dining table industry and increasingly fierce competition, the previous extensive development model is no longer sustainable, and "difficulty in obtaining customers, low customer flow, and difficult transactions" has become a common anxiety in the industry. The digitalization based on new technologies for electric dining tables has transformed from an "add-on" to a "must-have", becoming the key to solving the "elephant turn" problem in the electric dining table industry.

“数字化、智能化和网联化是电动餐桌行业的大方向，用户的需求不会原地踏步而是在不断扩展，边界也会不断延伸，通过数字化来拓展市场需求非常必要。”

Digitalization, intelligence, and networking are the main directions of the electric dining table industry. The needs of users will not remain stagnant but continue to expand, and the boundaries will also continue to extend. It is necessary to expand market demand through digitization

基于此，电动餐桌行业在进军数字化发展方面可谓动作频频。

Based on this, the electric dining table industry has made frequent moves towards digital development.

而电动餐桌的数字化主要集中于数字化管理、数字化研发、数字化制造、数字化服务和数字化营销五

The digitization of electric dining tables mainly focuses on digital management, digital research and development, digital manufacturing, digital services, and digital marketing

电动餐桌向数字化转型升级的原因有两个：一是重塑品牌与用户之间原有的体系；二是在新的消费市场，让品牌切入年轻人喜闻乐见的消费语境，激发用户新的需求。

There are two reasons for the digital transformation and upgrading of electric dining tables: firstly, reshaping the existing system between brands and users; Secondly, in the new consumer market, let the brand enter a consumption context that is popular among young people, and stimulate new user needs.

电动餐桌过去品牌与消费者之间只是一种“展示—被动接受”的关系；如今，所有的品牌都成为了消费者的“镜像”，消费即是发现自我、展示自我和建构自我的过程。因此，品牌需要找到与用户的连接点。

In the past, the relationship between electric dining tables and consumers was just a "display passive acceptance"; Nowadays, all brands have become "mirrors" of consumers, and consumption is the process of discovering, showcasing, and constructing oneself. Therefore, brands need to find a connection point with users.

正是通过数字化升级，电动餐桌在品牌与消费者之间构建了全新的交易界面。

It is through digital upgrades that electric dining tables have built a new trading interface between brands and consumers.

电动餐桌正是在数字化的支撑下，电动餐桌构建起了“可持续的内生型增长模式”，成为品牌价值增长的内在驱动力，“电动餐桌已经完成了从‘造产品’到‘造生活’的战略转型。”未来数字化将贯穿电动餐桌的整个经营全过程，并建立全要素、全环节的数字化运营体系，z终实现整个运营过程的精准、高效。

With the support of digitalization, electric dining tables have established a "sustainable endogenous growth model" and become the internal driving force for brand value growth. "Electric dining tables have completed the strategic transformation from 'making products' to' making life '." In the future, digitalization will run through the entire operation process of electric dining tables and establish a digital operation system of all elements and links, Ultimately, achieve precision and efficiency throughout the entire operational process.