当下的家具市场电动餐桌企业路在何方?

另外一些在公众视野之外的电动餐桌公司，因为重视设计，重视成本控制，或有du家技术，或者在品牌打造方面有有效方法，或者在销售方面有成熟队伍，或者在发现新的市场变化方面有先见之明，都取得了不错的效益。

Other electric dining table companies outside the public eye have achieved good results due to their emphasis on design, cost control, expertise in brand building, mature sales teams, or foresight in discovering new market changes.

电动餐桌企业对不是全军覆没，而是各自发挥自己的强项，逐步形成自己的t色，或坚守市场份额，或稳步发展。处在急速发展中的也非个例。

The electric dining table enterprise Jue is not completely annihilated, but rather uses its own strengths to gradually form its own color, or adheres to market share, or steadily develops. Being in rapid development is not an exception.

在电动餐桌企业海洋中，有少数出色的企业，并不奇怪。自由竞争的家具市场，一向就是中小企业发挥所长的竞技场，少数出色的企业脱颖而出，成长为大型企业。与此同时，大型企业很难对有t色的中小企业真正形成挤压。主要的原因是家具市场太大了，所谓的大型企业，跟其它行业相比，也不算真的大。中小企业多数不是被同行逼出市场，而是市场需求不足，需求萎缩，较早被市场淘汰。

It is not surprising that there are a few outstanding companies in the electric dining table industry. The freely competitive furniture market has always been a arena for small and medium-sized enterprises to leverage their strengths, with a few outstanding enterprises standing out and growing into large enterprises. At the same time, it is difficult for large enterprises to truly squeeze small and medium-sized enterprises with T colors. The main reason is that the furniture market is too large, and so-called large enterprises are not really big compared to other industries. Most small and medium-sized enterprises are not forced out of the market by their peers, but rather due to insufficient market demand, shrinking demand, and being eliminated by the market earlier.

电动餐桌企业路在何方?

Where is the Road for Electric Dining Table Enterprises?

当下的家具市场，相比十年前，都可以算是一个全新的市场。

The current furniture market can be considered a brand new market compared to ten years ago.

20年就会更换一代消费者。

There will be a replacement generation of consumers in 20 years.

中国仍处在高速发展阶段。文化、社会心理、经济状况、在世界上的相对位置、国际舆论环境等等都在急速变化，由此而形成的消费观也在急速变化。

China is still in a stage of rapid development. Culture, social psychology, economic conditions, relative position in the world, international public opinion environment, and so on are all rapidly changing, and the resulting consumption concept is also rapidly changing.

电动餐桌企业要想适应当前市场环境，必须做好以下几件事：

To adapt to the current market environment, electric dining table enterprises must do the following things well:

一是找准目标消费者，摸清其喜好。

One is to identify the target consumers and understand their preferences.

很多情况下，不是市场在萎缩，而是消费者的消费心理变化了，喜好改变了。找准目标消费者，投其所好，生产出合格的产品，提供相应的服务，这一直都是正确的市场开拓方法。

In many cases, it's not that the market is shrinking, but rather that consumers' consumption psychology and preferences have changed. Identifying target consumers, catering to their preferences, producing qualified products, and providing corresponding services have always been the correct market development method.

有的公司将目标消费者定位于年轻人，有的公司将目标消费者定位于中产阶层，有的公司将目标定位于高端人士。

Some companies target young people, some target the middle class, and some target high-end individuals.

锁定目标后，就要坚定不移地执行，调动公司全部的力量为满足目标消费者服务。

After targeting the target, it is necessary to steadfastly execute and mobilize all the company's efforts to serve the target consumers.

目标明确，行动有力，才有可能结出硕果。

Only with clear goals and strong actions can we achieve fruitful results.

二是控制产品质量，控制好成本。

The second is to control product quality and cost.

在任何情况下，都不能忽视产品质量。优质的产品是无声的销售员，其行销的力量比销售员的话语强大百倍。

Under no circumstances can product quality be ignored. A high-quality product is a silent salesperson, whose marketing power is hundreds of times stronger than the salesperson's words.

在保证好质量的同时，控制成本就成为获胜的关键。

While ensuring good quality, controlling costs becomes the key to winning.