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电动餐桌企业要具备市场前瞻性从品牌建设出发详情
电动餐桌企业要具备市场前瞻性从品牌建设出发
2023-09-09 10:34 作者:岳灵峰总厂
电动餐桌企业要具备市场前瞻性从品牌建设出发
Electric dining table enterprises need to have market foresight to lead electric dining tables towards a brand era
电动餐桌企业要具备市场前瞻性,充分认识到品牌的真正价值来源于未来的市场竞争力,并有效把握住了企业未来营销的脉搏,聚焦品牌增长,真正成为在移动互联时代全球品牌的先头动力。
Electric dining table enterprises need to have market foresight, fully realize that the true value of the brand comes from future market competitiveness, and effectively grasp the pulse of the enterprise's future marketing, focus on brand growth, and truly become the leading force of global brands in the era of mobile internet.
近年,随着企业发展经验不断积累,电动餐桌企业间的竞争也不仅仅停留在价格战上,企业纷纷寻找突破口,挖掘和拓展品牌的综合实力,从各个层面进入细分。于是,电动餐桌行业的竞争也在发生改变,随着外部环境的改善,以及企业自身整体素质的不断提升,电动餐桌行业将迎来开始注重产品品质、功能品位和企业品牌的更高层次的发展。
In recent years, with the continuous accumulation of enterprise development experience, the competition between electric dining table enterprises is not only limited to price wars. Enterprises are looking for breakthroughs, exploring and expanding the comprehensive strength of the brand, and entering segmentation from various levels. As a result, the competition in the electric dining table industry is also changing. With the improvement of the external environment and the continuous improvement of the overall quality of enterprises, the electric dining table industry will usher in a higher level of development that begins to focus on product quality, functional taste, and corporate brand.
电动餐桌营销从品牌建设出发
Starting from brand building in the marketing of electric dining tables
市场竞争激烈,电动餐桌行业的类目繁多,产品同质化越来越明显,竞争机制不完善,这使得电动餐桌企业必须更专注于研发、营销和客服等环节。在一批行业龙头企业的带动和相关配套融合支持下,电动餐桌产业逐步走向品质时代,形成dute的竞争力和影响力。
The market competition is fierce, and the electric dining table industry has a wide range of categories. The homogenization of products is becoming increasingly evident, and the competition mechanism is not perfect. This requires electric dining table enterprises to focus more on research and development, marketing, and customer service. Driven by a group of leading enterprises in the industry and supported by the integration of related supporting facilities, the electric dining table industry is gradually moving towards the era of quality, forming the competitiveness and influence of DUTE.
有人说产品的营销核心就是品牌、品牌,zui后还是品牌。品牌是什么?品牌是一种力量,品牌是一种信任,品牌是一种价值,品牌是一种观念。
Some people say that the core of product marketing is the brand, brand, and after Zui, it is still the brand. What is the brand? Brand is a force, a trust, a value, and a concept.
仅仅拥有高质量的产品,也未必能够打开销路,而如何打开销路就成了众多企业和商家zui为关心的问题,越来越多的电动餐桌企业开始意识到品牌建设的重要性。很多企业通过加大品牌建设的投入,大大提升了品牌以及行业的知名度,企业不仅获得了发展,更带领电动餐桌走向品牌时代。
Just having high-quality products may not necessarily open up sales, and how to open up sales has become a concern for many enterprises and merchants. More and more electric dining table companies are realizing the importance of brand building. Many enterprises have greatly increased their brand and industry awareness by increasing investment in brand building. They have not only achieved development, but also led electric dining tables towards the era of brands.