电动餐桌企业需电商渠道的开拓 岚慧家具

21世纪，就是信息时代，网络时代，也是互联网经济时代，有一部分电动餐桌商家将目光移向互联网经济。但是依然还是有很多商家“看不懂”所谓的电商，依然踟蹰不前。但对于电动餐桌行业来说，电商所带来的商机是隐藏不住的。

The 21st century is the era of information, the internet, and the internet economy. Some electric dining table merchants are shifting their focus to the internet economy. However, there are still many merchants who "cannot understand" the so-called e-commerce and still hesitate to move forward. But for the electric dining table industry, the business opportunities brought by e-commerce cannot be hidden.

如今各行各业都涉水电商，就连电动餐桌企业也是如此，不少电动餐桌企业嗅到互联网散发的商业气息，纷纷出手进入电子商务市场，希望能从中分一杯羹。电动餐桌企业怎能不出手。庞大的市场份额，如此诱人，电动餐桌企业该出手时就出手。

Nowadays, various industries are involved in e-commerce, even electric dining table companies. Many electric dining table companies smell the commercial atmosphere emanating from the Internet and have stepped into the e-commerce market, hoping to get a piece of it. How can electric dining table companies not take action. The huge market share is so tempting that electric dining table companies should take action when they need to.

电商渠道的开拓，能大大降低电动餐桌企业的宣传推广成本，电商平台可以再在网络上提供电动餐桌企业展示的机会，并且为电动餐桌企业做网络推广，从而降低了电动餐桌企业在这一环节所花费的成本。

The development of e-commerce channels can greatly reduce the promotion costs of electric dining table enterprises. E-commerce platforms can provide opportunities for electric dining table enterprises to showcase on the internet and promote them online, thereby reducing the cost of electric dining table enterprises in this process.

当然，电商渠道对电动餐桌企业而言，也存在着巨大的挑战。通过电动餐桌电商的开展，网络上信息的公开性使得市场竞争更为公平，产业界限也将变得更为模糊。

Of course, e-commerce channels also pose huge challenges for electric dining table enterprises. Through the development of e-commerce for electric dining tables, the openness of information on the internet makes market competition more fair, and industry boundaries will become more blurred.

电动餐桌企业做电商也需要有自己的设计、品牌以及市场。电商电动餐桌企业若还拿过时的产品去推销，只会使得自己的品牌变得惨淡，因为价格便宜消费者就会购买的时代已经过去了。

Electric dining table enterprises also need to have their own design, brand, and market for e-commerce. If e-commerce electric dining table companies continue to promote outdated products, it will only make their brand look bleak, because the era of cheap consumers will buy has passed.

先行尝试的电动餐桌企业在电商尝到了甜头，不少观望的电动餐桌企业就迫不及待的把目光转向电商，这说明了企业电商意识的觉醒。但部分电动餐桌企业并不明白电商的本质，一味的盲目转型或者跟风，收到的效果并不理想。

The first to try electric dining table companies have tasted the sweetness of e-commerce, and many wait-and-see electric dining table companies eagerly turn their attention to e-commerce, indicating the awakening of their e-commerce awareness. However, some electric dining table companies do not understand the essence of e-commerce and blindly transform or follow the trend, resulting in unsatisfactory results.